plan A is a communications agency with a focus on architecture, the real estate industry, and urban planning. In a targeted and focused manner we bring together architects, project developers, investors, politicians, the construction industry, and an interested public.

Expertise

We create and organize events – from exclusive dinners and networking evenings to our annual conference Architecture Matters. We write about architecture and urban planning and develop communication concepts. In 2021 we launched our own magazine: Fast Forward.

What interests us most are the big questions: addressing essential issues, creating real added value, and making an impact. That’s why we carry out most of our projects from A to Z. What we do, we do with conviction – with passion for complex topics, authentic encounters, and the special moment.

plan A was founded in 2009 by Nadin Heinich. As part of the Germany – Land of Ideas initiative, she was named one of the 100 Women of Tomorrow.

Founder : Nadin Heinich

Nadin Heinich is a curator, author, entrepreneur, and founder of plan A. She is fascinated by cities in all their complexity, contradictions, and intensity. Born in 1980 in Leipzig and buoyed by the spirit of optimism after the fall of the Berlin Wall, she is particularly interested in Eastern Europe. Nadin studied architecture at the Technical University and University of the Arts in Berlin and the Royal Danish Academy of Fine Arts in Copenhagen. In 2002 she worked in Moscow for the architectural magazine Project Russia, which was dedicated to the dialogue between East and West. As part of the “Germany – Land of Ideas” initiative, she was honoured as one of the 100 Women of Tomorrow.

In 2016 she founded the Architecture Matters conference to foster more dialogue between the different sides that shape cities – without fear of conflict. She launched the magazine Fast Forward in 2020.

Nadin is a frequent contributor to trade journals and newspapers such as Bauwelt and Frankfurter Allgemeine Zeitung and, as a guest editor, has overseen entire thematic sections in magazines. From 2020 to 2022, she was responsible for communications for ingenhoven associates. Nadin advises architecture and real estate firms and moderates discussions on architecture and urban development, from networking events to Expo Real.

mail: nadin.heinich@we-are-plan-a.com
phone: +49 89 461 331 635

Team : Alexandra Forciniti

Alexandra Forciniti

Alexandra Forciniti

Alexandra Forciniti

Alexandra Forciniti

Alexandra Forciniti

Alexandra Forciniti
Project management & digital communications, working at the intersection of art, architecture, and design 

Alexandra Forciniti’s heart beats digitally. With her interest in future trends, the cultural communications expert keeps her finger on the pulse of the time, from social media to the metaverse. As a Digital Curator, she dedicated her final thesis to NFTs and digital ownership in Web 3.0. In her free time, she is an influencer with her Instagram account, aforciniti. She visits places where art is created and exhibited and, as an accomplished photographer, provides visually stunning insights into the creative work of our time.

Before joining plan A, Alexandra completed a degree in cultural studies in Milan and Passau, which subsequently took her around the globe. Her professional stations include the German Pavilion of the 52nd and 53rd Venice Biennale, as well as the corporate art collections of Deutsche Bank and UniCredit Bank AG. Her passion for contemporary art, architecture, and design led her most recently to the Pinakothek der Moderne. As a project manager there, she was responsible for developing the PIN. Young Circle support association and organized artist talks with Anne Imhof, Olafur Eliasson, Konstantin Grcic, and Francis Keré, among others.

As a project manager for plan A, she is responsible for our annual Architecture Matters conference and has the best ideas for creative event concepts and sophisticated digital storytelling.

mail: a.forciniti@we-are-plan-a.com
phone: +49 89 461 331 635

Team : Katrin Kösters

Katrin Kösters
Head of Eventmanagement

Katrin Kösters loves bringing people together – with a strong sense of style, structure, and atmosphere. As Head of Event Management at plan A, she is responsible for curating events where decision-makers from architecture, real estate, business, politics, and culture meet as equals.

Her strength: smooth operations with great attention to detail – whether it’s an exclusive dinner or an international conference.

Her focus includes the nationwide network series plan A Networks and the international conference Architecture Matters. With her structured, service-oriented approach, Katrin ensures that good ideas turn into successful events – from concept to execution.

With a background in luxury hospitality and event management, she brings a high level of professionalism, strong communication skills, and exceptional organizational talent. Katrin studied Hospitality Management at IU International University of Applied Sciences (formerly International University of Applied Sciences Bad Honnef / Bonn) and Victoria University in Melbourne.

mail: k.koesters@we-are-plan-a.com
phone: +49 89 461 331 635

Team : Cornelia Hellstern

Cornelia Hellstern
writer and editor FAST FORWARD Magazine

Cornelia is a writer, editor, and lecturer on architecture and design. She studied interior architecture and spatial design in Trier and Helsinki and founded her own architecture and building culture communications firm in 2016, focusing on the revitalization of the built environment and the transformation of urban and rural spaces.

Since 2020, she has been an editor and writer for plan A, working on the development of Fast Forward magazine with Nadin Heinich. She is also responsible for communication and knowledge sharing for “Creating NEBourhoods Together”, a New European Bauhaus lighthouse project in Munich Neuperlach. Cornelia also conducts research on the history of building technology and is a member of the Nordrhein-Westfalen Baukunstarchiv (Architecture Archive) advisory board.

mail: post@corneliahellstern.de
phone: +49 89 461 331 635

Jobs

Open Position: Cultural Events & Guest Relations Manager (m/f/d)

Architecture shapes our cities – and the future of the built environment is created through dialogue. This is where plan A comes in.

Through our international conference Architecture Matters, exclusive networking events, and strategic communication projects, we bring together architects, developers, investors, companies, policymakers, and cultural leaders to shape the conversation about the future of our cities.

We are currently looking for a Cultural Events & Guest Relations Manager (m/f/d) to join our team in Munich at the earliest possible date.

If you enjoy connecting people, organizing high-quality events, and are passionate about architecture, urban development, culture, and real estate, we’d love to hear from you.

Full-time or part-time (50% or 75%, by agreement)

 

Your responsibilities

  • Organize our international conference Architecture Matters, from planning through on-site execution.
  • Coordinate exclusive networking events across Germany and internationally.
  • Manage relationships with our national and international speakers, from invitations and travel arrangements to on-site support.
  • Maintain and develop relationships with our corporate partners.
  • Build and nurture our network of guests, speakers, and partners (Guest & Stakeholder Relations).
  • Research leading voices and relevant stakeholders in architecture, urban development, real estate, culture, and politics.
  • Contribute to the strategic development of guest lists and the continuous growth of our international network.
  • Coordinate travel arrangements and scheduling.
  • Support communication activities related to our events and projects.
  • Bring in new ideas, challenge established routines, and help us develop innovative event and networking formats.

 

Your profile

You don’t need to have studied architecture.

What matters most is your curiosity and enthusiasm for architecture, cities, culture, and societal developments.

Ideally, you also bring:

  • Strong organizational skills and the ability to manage complex projects independently.
  • A genuine interest in architecture, urban development, real estate, design, or culture.
  • Enjoyment in working with people from diverse backgrounds and cultures.
  • A confident, service-oriented, and professional approach.
  • A talent for connecting people and building long-term relationships.
  • Excellent written and spoken German and English.
  • Openness to digital tools and new ways of working.

 

Why join plan A?

At plan A, you won’t simply organize events—you’ll bring together the people shaping the future of our cities.

We are a small, highly specialized team where everyone takes on responsibility from an early stage and actively contributes to projects. If you enjoy taking initiative, developing your own ideas, and working on meaningful topics, you’ll find plenty of room to grow with us.

Our network includes internationally renowned architecture firms, developers, investors, companies, government ministries, cultural institutions, and leading voices from architecture, business, academia, and politics.

 

We’d love to hear from you!

Please send your application, including your cover letter, CV, references, salary expectations, and earliest possible start date, by email to:

Nadin Heinich
Managing Director
📧 mail@we-are-plan-a.com

If you have any questions, feel free to contact us via email or by phone at +49 89 461 331 635.

 

Press

For more information or questions on press and public relations contact press@we-are-plan-a.com

Follow us on Instagram and LinkedIn

Contact

plan A
office for architectural communication & urban culture

c/o Combinat 56
Adams-Lehmann-Straße 56
80797 München

+49 89 461 331 635
mail@we-are-plan-a.com

Follow us on InstagramLinkedIn

For more information or questions on press and public relations contact press@we-are-plan-a.com

Follow us on Instagram and LinkedIn

plan A
office for architectural communication & urban culture
c/o Combinat 56
Adams-Lehmann-Straße 56
80797 München
+49 89 461 331 635
mail@we-are-plan-a.com

Follow us on Instagram and Linkedin